Military Times and its partners rang the Nasdaq closing bell today, as part of the public unveiling of a new fund that allows people to invest in the companies that do the most to recruit and support veterans, service members and military families.

The Pacer Military Times Best Employers ETF, which launched April 10 under the ticker symbol VETS, is based on Military Times’ Best for Vets Employers rankings.

For years, transitioning service members have used those rankings as a guide to help them land their first civilian jobs with companies that appreciate their skills.

But knowing which companies best recognize the skills and talents that veterans bring to the workforce isn’t just useful information for vets looking for a job. It may also help investors get an edge in the financial markets.

Government officials, veterans advocates and many of the country’s biggest companies have said for years that companies can help their bottom lines by better tapping the vet talent pool. The Pacer Military Times Best Employers ETF allows investors turns this concept into an investment strategy ― as veteran employees lead their companies to success, company stock prices rise and the investment in those companies gains value.

“America’s military develops amazing employees,” said Joe Thomson, founder and president of Pacer. “Companies with a culture that supports veterans have proven themselves to be among the most well-run.”

Military Times partnered on the new fund with Pacer Financial Inc., as well as VETS Indexes. An exchange-traded fund is an investment fund that can be bought and sold like an individual stock but is based on underlying assets that can include stocks from a variety of companies.

“Military Times is proud to provide the independent research for this exciting new index offering,” said David Smith, president of Sightline Media Group, the parent company of Military Times. “Our ‘Best for Vets Employers’ rankings of the top companies with veteran initiatives and programs have been the premier listings in this space for a decade. They are the product of our in-depth, independent research, vetting and analysis. Basing the VETS Index on this list makes sense, and we will always remain true to the independence, integrity and authority of this list.”

Before investing, you should carefully consider the fund’s investment objectives, risks, charges, and expenses. This and other information is in the prospectus. A copy may be obtained by visiting www.paceretfs.com or calling 1-877-337-0500. Please read the prospectus carefully before investing.

An investment in the funds is subject to investment risk, including the possible loss of principal. Pacer ETF shares may be bought and sold on an exchange through a brokerage account. Brokerage commissions and ETF expenses will reduce investment returns. There can be no assurance that an active trading market for ETF shares will be developed or maintained. The risks associated with these funds are detailed in the prospectus and could include factors such as concentration risk, equity market risk, index criteria risk, international operations risk, market capitalization risk, new fund risk, non-diversification risk, passive investment risk, sector risk, tracking risk, and/or special risks of exchange traded funds.

Military Times will receive a portion of fund fees through a revenue share agreement with the fund’s managers. The Best for Vets Employers rankings, on which the fund is based, are not controlled or influenced by the fund, any financial partners involved in the fund or advertising.

The editorial independence of the Best for Vets Employers rankings is guaranteed through a provision written into the fund’s contractual agreement with investors. Companies are not charged to participate in the survey or be included in the rankings.